Paid Media
Google Ads services
IP Movers plans, runs and optimises your Google Ads so you attract high-intent visitors, boost leads and grow sales while maintaining full control over ROI—ideal for ecommerce, retail and service companies needing accountable paid media.
Search Ads
- Text ads that appear on top of Google search results when people actively look for your products or services.
- Conversion-focused campaigns with tight keyword targeting, compelling ad copy and optimised landing pages.
Display Ads
- Visually engaging banner ads across Google’s Display Network on relevant websites, apps and placements.
- Interest, demographic and location targeting to build awareness and reach new audiences.
Shopping Ads
- Product-based ads showing image, price and store directly in Google Shopping results.
- Optimised product feeds and campaign structures to drive qualified e-commerce traffic and profitable orders.
Remarketing Ads
- Smart retargeting of users who visited your site but did not purchase or enquire.
- Custom remarketing lists and creatives to bring them back, improve brand recall and increase conversions.
Video Ads (YouTube)
- Skippable and non-skippable video ads on YouTube and partner sites to grow brand visibility.
- Campaign setup, audience targeting and format selection to maximise impact at the lowest possible cost.
App Promotion Campaigns
- Universal App Campaigns to increase installs and in-app actions for Android and iOS apps.
- Creative, targeting and bid optimisation focused on lowering cost per install and scaling quality users.
Local Campaigns
- Ads designed to drive store visits, calls and direction requests for physical locations.
- Presence across Search, Maps, YouTube and Display so nearby customers discover and visit you.
Discovery Ads
- Highly visual, personalised ads across YouTube Home, Gmail Promotions and Discover feed.
- Ideal to expand reach, introduce your brand and nurture mid-funnel audiences.
Performance Max Campaigns
- AI-driven campaigns that use your text, images and videos to show ads across all Google channels.
- Continuous optimisation, asset testing and data feedback to maximise conversions and overall reach.