Social Media Loop
Social media marketing
IP Movers follows a simple growth loop for social media: Track → Test → Tweak → Repeat. Every post, ad and campaign is measured, optimised and scaled for better reach, engagement and leads across lifestyle, technology and services brands.
Competitor & Market Analysis
- In-depth analysis of your niche, audience and key platforms such as Instagram, Facebook, YouTube and LinkedIn.
- Identification of local and online competitors, their content style, posting frequency and engagement patterns to uncover opportunities.
Organic Social Media Campaigns
- Research and ideation of content themes your audience interacts with: educational, promotional, testimonial and lifestyle posts.
- Creation, scheduling and publishing of regular posts plus ongoing monitoring of likes, comments, shares and saves.
Data-Driven Paid Social Campaigns
- Building precise target audiences based on location, interests, behaviour, custom lists and lookalikes.
- Designing creatives and ad copy, running A/B tests and continuously optimising campaigns for leads, sales or traffic.
Tracking & Performance Optimization
- Tracking key metrics like reach, impressions, engagement rate, click-throughs, leads and cost per result.
- Monthly optimisation roadmap with clear actions on creatives, targeting, budget and funnel to improve ROI.
Reputation & Community Management
- Monitoring comments, DMs, reviews and mentions across major social platforms.
- Responding or drafting responses to feedback, handling negative comments professionally and protecting brand sentiment.
Website & Social Integration
- Adding social icons, follow buttons and share buttons to key pages and blog posts.
- Optional embedded social feeds and widgets to showcase live content on your website and grow followers.